Entrepreneurial Equity Partners (“e2p”) Raises $546 Million for Fund II and Unveils New Brand Identity

CHICAGO, IL, May 22, 2024 – Entrepreneurial Equity Partners (“e2p”), a Chicago-based private equity firm focused on the food, consumer, and packaging industries announced today that it has closed its second fund, Entrepreneurial Equity Partners II (“e2p II” or “Fund II”), with $546 million in aggregate capital commitments. In conjunction with the final closing of e2p II, the firm also unveiled a new brand identity, reflecting the firm’s growth, vision, and expansion since inception. The new website, logo, and, experience are live this week and can be found at www.e2p.com (formally e2pcapital.com). 

e2p II will continue e2p’s strategy of focusing on control-oriented investments in companies across and around the food, consumer, and packaging industries, targeting companies with at least $50 million of revenue. The e2p team’s extensive sector-specific operational experience and executive networks make them ideal partners for family-held businesses and corporate carve-outs. After investment, e2p works closely with management to deploy its proprietary North Star Smart Investing Program as part of an overarching Business Transformation Plan (“BTP”), tailored to grow value within each prospective investment. This plan establishes clear goals and defines performance expectations for each company, aligning objectives and rewards for all stakeholders, and fostering accountability.

“We are pleased and humbled by the investor support for our second fund,” commented Mark Burgett, e2p Managing Partner. “We view Fund II’s successful capital raise as a testament to the team we have built and our demonstrated ability to deploy capital into compelling opportunities. e2p II attracted a diverse array of real asset, private equity, and impact-oriented investors, including pension funds, endowments / foundations, family offices, and other institutional investors. We look forward to partnering with our investors throughout the lifecycle of the fund.”

e2p has also chosen to reinvigorate its brand and visual identity to ensure it is forward-looking and reflective of its journey to date. In line with an aesthetic update to the look and feel of the brand, e2p has also developed a new website, logo, and brand messaging. 

“We went through an in depth process to select the best imagery, colors, aesthetic and messaging to represent e2p in a way that maintains and celebrates our history while still moving the brand forward,” said Amy Silverstein, e2p Partner. “Over the last several years, we’ve worked hard to build our culture internally and among our portfolio companies, and we are excited to elevate our branding to better reflect that success externally as well.”

e2p currently has $1.7 billion of assets under management and the team comprises nearly 20 employees with domain expertise across the food, consumer, and packaging industries. 

Raymond James Private Capital Advisory served as placement agent. Latham & Watkins LLP acted as legal counsel. 


About Entrepreneurial Equity Partners

e2p is a middle market, Chicago-based private equity firm focused on control-oriented investments in and around the food, consumer, and packaging industries. e2p’s team includes experienced industry executives and an entrepreneurial mindset and an extensive industry network to support and collaborate with portfolio company teams. e2p applies a proprietary North Star Investing Program as part of overarching business transformation to accelerate value and impact including a cross-portfolio commitment to enhance front line labor conditions in support of a high-performing workforce. For further information, please visit www.e2p.com


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